Since March, there have been many local clustered epidemics across the country, which will change the entertainment, life and work of consumers. In this case, how will consumers‘ attention to content and media use change?

As channels of information gaining becomes multiple and more decentralized, consumers divide themselves into clusters by interests and hobbies. Those clusters have formulated unique ways of expression because of preferencing content and interests.

​At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help.