Keep going! ! Let "ZTO Blue" penetrates every corner of the Kingdom of Cambodia.

2022-11-24

In 2017, Cambodian ZTO Express began to take root in the land of Cambodia, and has successively established outlets in 25 provinces of Cambodia, allowing their iconic brand color "ZTO Blue" to penetrate every corner of the Kingdom of Cambodia. During the global pandemic, the new corona virus has caused serious trauma to most large enterprises in the world. Many enterprises have gone bankrupt, and some enterprises are still struggling to survive, as well as ZTO (Cambodia). The trend of the global pandemic has accelerated the digitization of lifestyles. ZTO (Cambodia) continued to make efforts under the epidemic to break down barriers, thus turning from danger to opportunity. By providing customers with efficient, safe and convenient comprehensive express services, it successfully spread its own brand to all parts of the country, and push the brand influence to a new height.

Throughout the entire development history and brand building of Cambodia ZTO Express, ZTO has always adhered to the three core values of “Professional, Efficient and Safe ", and has undertaken the mission of "creating more people's happiness with products". The brand strategy of Cambodian ZTO Express adopts the method of "understanding customers". Through continuous observation of market changes, research on future development trends, and formulation of communication strategies favored by the audience, its own brand can spread rapidly in Khmer land. , and developed into the largest express distribution center in the Kingdom of Cambodia.

In the context of the global pandemic, Cambodian ZTO Express stood out from its competitors by formulating the following strong and excellent brand communication strategies.

Celebrity endorsements

In 2018, before the epidemic spread, Cambodian ZTO Express signed a contract with Cambodia's popular star NICO as ZTO's local image ambassador in Cambodia. NICO is one of the famous teenage singers in Cambodia. He is famous overseas for his youthful appearance, vocal music and acting skills. In the past few years, he has released many hit songs while being active in various promotional videos and posters, and is deeply loved by the local people. In addition, NICO's temperament image has attracted a large number of young fans, which is very suitable for the company's audience

A great fit for the company's audience. , Cambodian ZTO Express knows that a local high-quality star can bring huge communication benefits to the brand. Since then, Cambodian ZTO Express has officially started to enter the local express delivery market in Cambodia. 

Internet matrix

In 2020, when the epidemic is more serious, Cambodia is facing the risk of closing the city at any time. Under the influence of the epidemic, what followed was the explosive growth of the e-commerce industry. Cambodian ZTO Express continues to make efforts on major local mainstream social media. "ZTO blue" can be seen on Facebook, Instagram, Telegram, and WeChat official accounts. It is worth mentioning that in 2020, Cambodia ZTO Express also began to deploy the most popular local short video platform: TikTok. Since 2020, it has started to operate and build its own IP. In just two years, the total number of fans has exceeded one million, and the response has been huge. Continuously export the company's culture through the TikTok platform combined with local young influencer, and spread the corporate story in a relatively interesting way of presentation, and continue to improve the company's brand influence. 

Outdoor Exposure

In 2022, in the post-epidemic era, countries around the world have gradually opened up, and Cambodia is no exception. It can be seen that the number of pedestrians and vehicles on the road has increased significantly, and life has gradually returned to normal. Realizing that the number of people going out is gradually increasing, Cambodian ZTO Express began to officially release the wonderful and cool company promotional videos on the largest digital LED screens in Cambodia to increase the outdoor exposure. This LED screen is located on The Bridge building in the center of Phnom Penh, with a total size about 1,000 square meters and is owned by GOLD ZONE MEDIA. While this biggest LED screen brings shocking visual effects, the visibility is as far as 2.5 kilometers, covering about 80,000 viewers per day. This move has brought Cambodian ZTO Express's popularity and brand communication to a whole new level, and it has become the only logistics express company that puts on the largest LED screen in the country.

About ZTO (Cambodia)

Founded in 2002, ZTO Express is a large group company integrating express delivery, logistics, e-commerce and printing. On October 27, 2016, ZTO Express was successfully listed on the New York Stock Exchange, becoming the first The Chinese express delivery company listed in the United States is also the largest Chinese company to go to the United States for IPO after Alibaba in 2014. Cambodia ZTO Express started its trial operation on July 15, 2017, and has successively opened more than 20 cities including Phnom Penh, Sihanoukville, Svay Rieng, Siem Reap, Kandal, Svay Rieng, Banteay Meanchey, Battambang, Kampot, and Kampong Cham. Outlet express delivery service, international business has opened China-Cambodia land and air round-trip express service. Today, the establishment of ZTO Cambodia Distribution Center will become the first and largest express distribution center in Cambodia, covering an area of 10 acres, with a warehouse area of more than 6,600 square meters and an average daily express transfer capacity of 50,000 tickets. The operation of the distribution center will radiate the express delivery business in Cambodia and neighboring countries of Cambodia. In the future, ZTO will be committed to covering more places in Cambodia, allowing Cambodian people to enjoy the convenience brought by express delivery, and continuously improving the happiness of the people.